• Cooperation with Rotana is expected to ensure delivery of the highest levels of service and best returns on investment, for hotel units at both Lake Residence and Marina Bay projects
• AlMarasem succeeds in achieving expansion and growth plans to become one of the biggest real-estate developers in Egypt in less than three years
In light of the unprecedented progress Egypt is witnessing across various economic and development sectors, and in-line with the country’s vision of stimulating economic growth – with a focus on attracting foreign and regional investments, particularly in the real-estate development sector – AlMarasem has worked extensively to target further expansion and growth in the Egyptian market. Since its inception in 1997 AlMarasem has worked to grow its business across various sectors. In 2017 it broadened its portfolio with the launch of several new real estate projects including Fifth Square and Villa Square. Two new projects, Lake Residence Hotel and Hotel Apartments, and AlMarasem Mall were launched in 2019, and in 2021 Moon Residences was introduced. Locally, AlMarasem has succeeded in becoming a leading real-estate development company in less than three years.
Distinguished by their luxurious designs, the projects boast a wide variety of exclusive services and are positioned within prime locations, strengthening the company’s real estate export policy to promote the projects abroad to foreign investors.
This rapid expansion continues with the agreement signed with Rotana Hotel Management Corporation, a leading tourism and hotel facilities management company with more than 30 years’ experience in the field. The new agreement is expected to ensure the highest return on investment for investors in addition to providing highly competitive and advantageous luxury services.
AlMarasem revealed that the first project to be operated by Rotana is Rotana Lake Residence Hotel and Hotel Apartments within Fifth Square. AlMarasem has extended “AlMarasem Partnership Scheme” to this project to encourage investment in those hotel apartments as part of a wider initiative to stimulate economic growth in the market. Since its launch, the program has achieved great popularity among the Egyptian market.
The second project to be managed is Marina Bay, located in Marina Al Alamein on the North Coast. It is the latest project by AlMarasem Development and Marina Way Lagoon Company. Built on an area of 14,120 square meters of land, the project boasts a prime location within Marina Al Alamein Touristic Centre. Hotel rooms and units enjoy breath-taking sea and lake views, with access to a private beach.
Units of both projects are fully equipped to the highest specifications with hotel services and amenities. In addition to the diversity of spaces and the availability of a distinct range of basic and recreational hotel services designed to meet the expectations of all guests.
Mr. Nasser Al-Nowais, Chairman of Rotana, spoke of his pride in the confidence that Al Marasem, represented by Dr. Eng. Khalid Bin Laden, and members of the company, had put in Rotana, to manage these distinguished projects in Egypt.
"Egypt has always been a strategic market for Rotana group due to its fundamental capabilities and its popularity as a leading destination on the tourism map. There is no doubt that AlMarasem’s projects complement and support our expansion plans and provide us with an opportunity to enhance our presence in the Egyptian market through our most prominent brands. We are committed to driving the hospitality sector in the region – which places a responsibility on our shoulders, in terms of providing our expertise and capabilities, in order to take part in its success and develop the booming tourism movement witnessed by the country." Al Nowais said.
